DESIGN + COPYRIGHT
Creativity deserves protection
Copyright doesn’t protect ideas. It protects the way you express and shape your original thinking — the originality behind what you write, design, and build.
From software and technical documentation to product packaging, training materials and marketing content, we help clients identify and secure the creative outputs that drive their business.
We also advise on registered design rights, which protect the look and feel of your products — including shape, configuration, pattern, and ornamentation — in a way that supports their commercial value.
Design Rights
Design rights protect how a product looks—its shape, contours, colours, and overall visual appeal. From packaging to product design, securing the right protection helps safeguard originality and strengthen market position.Our trademark team provides clients with practical support at every step, from clearance searches and applications to oppositions, enforcement, and licensing. We take the time to understand your goals, your market, and your competitors, so we can build protection strategies that match how you actually operate.
Registered Designs
At PURDYLUCEY, we guide clients through the full lifecycle of registered design protection—filing, prosecution, and renewals. In Ireland, protection lasts up to 25 years, with renewal every five years. We also handle Community Design Registrations (CDRs) via the EUIPO, offering EU-wide coverage under a single application.
Unregistered Designs
Unregistered design rights arise automatically when a design is made public in the EU. While limited to three years of protection, they can be a useful option for short-term or seasonal products. We help clients assess when to rely on unregistered rights and when to invest in formal registration.
Everyday assets, long-term value
When it comes to copyright and design rights, assumptions can lead to costly mistakes. Questions around authorship, ownership, licensing and infringement can become complex—particularly in collaborative or commercial settings. Our attorneys work with founders, in-house teams, designers and content creators to untangle rights, safeguard originality, and ensure that creative assets are used and monetised in line with your goals.
Clear, practical advice for fast-moving businesses
Design and copyright law continue to evolve — especially in the context of AI tools, digital platforms, and global content sharing. At PURDYLUCEY, we provide responsive, plain-English guidance grounded in real-world use. We collaborate with in-house teams, creatives, and technical experts to deliver legal protection that fits your industry, your product, and your plans for growth.
THE TEAM

Our Design + Copyright Experts

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Attention to detail and a resolutely commercial focus